FirstHand

FirstHand

My attempt to chronicle the evolution of digital platforms in banking and adjacent markets—from the inside of a $300B global bank.

Former President & CDO • Led digital transformation serving 200M+ customers •Read my full story →

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Apple Ecosystem Is a USD 100 Billion BFSI Opportunity in India
Featured
Fintech InnovationSEP 29, 2025

Apple Ecosystem Is a USD 100 Billion BFSI Opportunity in India

In Sriperumbudur and Hosur, the factory floors tell a new story. What once produced wires and plastic for local markets now ships iPhones to the world. Apple exported USD 25 billion worth of iPhones in the first half of FY25, and India is on track to hit USD 50 billion by year-end — almost 4% of the MSME economy. Beyond Foxconn and Tata, hundreds of smaller suppliers are scaling up with Apple, employing 350,000 Indians today and potentially 1 million by 2030. This manufacturing boom is also a finance story. Vendor credit, export finance, insurance, EMIs, and employee loans together could unlock a ₹7 trillion BFSI opportunity by 2030. It’s a replay of the Maruti-Suzuki effect in the 1980s — when auto suppliers grew into global giants. Now, Apple is catalysing the same transformation in electronics, but at global scale and speed. Every iPhone exported isn’t just a product. It’s credit, insurance, IPOs, and housing loans in motion. An Apple a day doesn’t just make India happy — it makes Indian BFSI very happy.

By Akhil Handa

Recent Articles

Informal Intelligence
Global Trends, Digital TransformationNOV 26, 2025

Informal Intelligence

India’s future with AI cannot be understood through a Western lens of rigid job roles and formalized labor. Over 80% of India’s workforce operates in fluid, informal systems where work is constantly reshaped by circumstance, not assigned through structured hierarchies. AI is entering not a neatly organized labor market, but a landscape defined by adaptability. While certain process-driven sectors like IT and BPO will feel pressure, the deeper story is one of mutation, not displacement. India repeatedly reorganizes itself through shocks—from demonetization to digital transitions—and this capacity to reconfigure gives it a unique advantage. AI will shrink some outsourcing categories but also create new “first-pass/second-pass” global workflows in fields like radiology, compliance, and legal services, where human oversight remains essential. As India’s domestic consumption surges and millions gain access to AI-enabled tools in local languages, new forms of entrepreneurship, services, and hybrid human–AI work will multiply. Automation in India will follow its own economic logic: not humanoid robots, but targeted, cost-effective tools that integrate into existing workflows. In a world where careers become episodic and tasks evolve rapidly, India’s greatest strength may be its deeply embedded informal intelligence—the ability to adapt, recombine skills, and navigate unstructured opportunity

By Tom Hyland, Akhil Handa

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Akhil Handa - Former President & Chief Digital Officer Bank of Baroda

About Me

I'm Akhil Handa, and I've spent the last two decades working in digital banking and financial services. Most recently, I served as President & Chief Digital Officer at Bank of Baroda, where I led digital transformation initiatives across 25 international markets, helping serve over 200 million customers.

I use FirstHand to share what I've learned about the evolution of digital platforms in banking. Having worked at institutions like JPMorgan and contributed to digital finance policy, I try to offer practical insights on where the industry is headed.